A chemist told her vice-president the new system was not wrong. It was just not ours. Rebuilding it fixed one meaning of “ours” and hid another. A machine belongs in a work only as deep as its people can still check it and take it out.

A platform offered one of Rajan’s oldest buyers the same cloth for twelve per cent less, with an insurer behind the promise. What Rajan had left was not a moat. It was a man who phones first, and nobody owes him the order.

Chidi’s company took seven months to die and an afternoon to rebuild. Whether a product survives the next copy is one question. Whether it deserved to exist is another, and the market does not answer it.

A product a machine can rebuild in an afternoon may still survive for years. Surviving does not show that it deserves to exist. Seven chapters on products, organisations, roles and ownership, and on who must answer for each.

A founder rebuilt his closed company in an afternoon. The copy lacked nothing his customers paid for, only the company. Volume II follows that missing part through products, firms, jobs, commitments, laws and whole sectors.